Tomorrow the Nintendo Switch launches in most countries around the world, but the good folks at PlayStation Italy decided to divert the attention somewhere else with a funny troll.
You can check out the tweet below. In the red square, obviously designed to evoke the logo of the Nintendo Switch (it uses exactly the same red, combined with white, as you can see at the bottom of the post), we read “Tomorrow is a special day for the world of gaming” followed by “PS4 is yours at only €199,99.
The tweet itself recites “Even tomorrow, make the right choice. PlayStation 4 always knows how to surprise you.”
The funny tweet advertises a temporary price cut that is happening at multiple retailers in several European countries, slicing the price of the PS4 by 33.33% only for tomorrow. Quite obviously, this is aimed at diverting some of the attention, and possibly a portion of the customers’ money, away from the launch of the Switch.
— PlayStation Italia (@PlayStationIT) March 2, 2017
It’s worth mentioning that not all arms of Sony Interactive Entertainment took the same trollish (but admittedly funny) stance. PlayStation UK congratulated the competing console manufacturer on the launch, while still drawing attention on Horizon: Zero Dawn, but mentioning that this is an amazing time for gaming whatever adventure you’ll play this weekend.
If you want to know how we feel about the Nintendo Switch, you can read our review, alongside the one for The Legend of Zelda: Breath of the Wild.
— PlayStation UK (@PlayStationUK) March 2, 2017
Below you can check the image included in the tweet from PlayStation Italy, compared with the official logo of the Switch, revealing the not-so-subliminal message.